My career was a ticket to what the world calls its best: the views, the Michelin stars, the gold-plated luxuries. And yet, it is not the gloss or grandeur that calls me back. It is Soho.

The neighbourhood and hotel turned philosophy is not just a space; it is a declaration. I realised this one afternoon, taking refuge in the bay window of the hotel's buzzing lobby. I had not returned to be impressed – I had returned to be understood. It wasn’t so much a visit as it was a homecoming- to drink in a place so unapologetically itself that it dares you to do the same.

It took experiencing what the world calls its best to understand that true luxury doesn’t just dazzle, it resonates. It isn’t about excess or applause, but about that quiet, certain feeling of belonging. Where, in the charming imperfections of its authenticity, I see my own life reflected. Not in gold leaf or marble halls, but in the spirit of a place that doesn’t sell a fantasy - it lives its truth.

And so, through every chapter and season, I return – to Soho, and to myself. To walk its eccentric streets and answer the call to live as only I can: wholly, without apology, and on my own terms.

Inspired by a place that lives its truth, The Soho is more than a chef’s coat - it is a way of life. Designed for chefs who don’t follow trends but trust their instinct, The Soho embodies the philosophy of creating authentically, daringly, and without apology. A reminder that true luxury isn’t about being seen, it’s about being yourself:

Product Details:

• Concealed ring stud fasteners.
• Includes a thermometer/ pen pocket on the sleeve.
• Back neck apron clip to secure a bib apron and keep your team looking its best.
• Adds style and modernity with a V-cut sleeve hem.
• Our premium 150gsm lightweight polycotton twill.